| 5 Reasons to Choose SiteApex |
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Choosing which platform to build your website on can sometimes feel like you are lost in a foreign hostile land without directions home and nobody around you is speaking your language. The disconnect becomes more evident when you ask someone local for directions. Getting anywhere is going to be a chore.
Choosing who to partner with for your next website redevelopment can cause some genuine anxiety; especially if your last experience with a web company was rocky. So who do you trust and how do you know that they are going to keep your online identity secure?
When Henderson Web Solutions first launched two years ago, we needed to do our research and find a website solution that was going to be Easy-to-Update, but also highly secure so that none of our clients would have to worry about their website being stored on a questionable 'server' in someone's basement.
The CMS (Content Management System) that we selected was SiteApex. Out of all the CMS choices, we are confident in a long list of advantages SiteApex can provide for our customers. Developed by OSM Networks in Belleville, Ontario, Canada, this product is fully supported and customizable to meet your unique needs.
5 Reasons to build your website with SiteApex
1. Automatic Updates - No need manually updating SiteApex to the latest version. Updates are automatically rolled out, as needed, keeping your website running on current technology.
2. Enhancements & Upgrades - SiteApex modules and components are continually enhanced with new upgrades, while maintaining compatibility. You're never stuck with out-of-date features.
3. No Spam Worries or Hacking Fears - The server that your website is built on is monitored 24/7/365 and you'll never have to worry about malicious plugins or themes. All of SiteApex's features are regularly tested and supported.
4. Customer Support - Your website is supported by real people who are ready to help you over the phone or online with our online ticket system. Help isn't far away if you have questions. WordPress, Joomla, and other CMS solutions don't begin to compare to the friendly, in-house support and training you will receive by partnering with Henderson Web Solutions.
5. We Backup your Files - We take care of backing up all your databases and your files. So no need to worry about back-up solutions, which can be costly. Relax and have fun building your website with SiteApex.
For more information click www.siteapex.com and to order visit www.hendersonprinting.com
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| QR Codes |
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QR Codes:
What are they and some important tips.
By now you’ve probably seen a few of them around. Those square
pixelated images that look like distorted bar codes that appear in
magazines, brochures, and even soft drink cups (maybe you noticed
Wendy’s latest promotion). These QR codes are generated to send a
consumer to your web site or a specific promotion.
They can be fairly simple (like most of the ones you have seen
recently) or customized. Users must download a QR code scanner on their
Smartphone to be able to scan the code and then they will be redirected
to the website immediately.
More companies are starting to use them to connect people to
their brand quicker, but just like any new technological excitement, if
you’re going to do it, learn how to do it well.
So with that in mind, here are my top five QR codes tips:
1. Henderson Printing can help you with a simple or customized
design; just contact us and we will generate it for you. It’s that
simple!
2. Shorter is better. The longer the web address, the smaller
the pixels become, and the more precise your phone has to be to capture
the link. Not all phones are created equally and people will give up if
they can’t scan your code in 5 seconds. Consider using a tool like http://goo.gl/ to shorten your address.
3. Dedicated landing page. Have a page created specifically
for your QR code initiative. Then, if you have analytics installed on
your site, you will be able to measure your visitors accurately and the
success of your campaign.
4. Get to the point. Be sure you have a clear call to action
on the landing page. I recall the Wendy’s Restaurant promotion having a
signup screen appear. I quickly moved on.
5. Mobile Friendly. Remember that people are browsing with
their phones, don’t send them to a page that is not easy to read on a
mobile device, or one that has too much flash. |
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| Henderson Diversifies |
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Publishing / Project Management
On top of adding Web Solutions to the Henderson Portfolio, we
have added a publishing department to help our customers with their
printed projects requiring advertising revenue. If you have a
fundraiser, or an idea but require advertising sales to cover a portion
or all of your production costs, our sales representatives can help you
put this project together. We can partially or fully manage it to fit
your needs. Henderson Printing has always been able to help you with
these projects, and now we have committed a full time department to
develop this growing part of our business. We have worked on many
projects in 2011, such as the World of Outlaws program, the Brockville
Museum anniversary booklet, the Hydroplane Races program, just to name a
few!
We have also created new projects based on our customers needs (Cycling The Arch and The 1000 Islands Booklet, etc).
FlyerMail
Our last addition to the Henderson Printing list of products is
our recent partnership with FlyerMail from Kingston. This is a fast
growing organization that packages flyers in an environmentally friendly
clear bag. These are distributed in residential and commercial
mailboxes and now have added Brockville and the area plus Gananoque to
their available distribution network.
The Henderson Printing team will lead the way and offer the ad sales team and production for our area.
You can get a full colour 5 X 8 flyer Designed, Printed and
Mailed in the area. Brockville is new on the map, but we can offer
delivery services to Gananoque, Kingston, Napanee and Belleville as
well!
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| 35 Years Already! |
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35 Years – And Still Growing
on Abbott Street, in Brockville, ON. Just myself, an IBM electric typewriter, a camera that made paper plates (lousy quality), and a Ryobi Printing press .
Our Job No.1 was one I brought along from Toronto with me from the Association of Kinsmen Clubs in Thornhill, ON.
By Christmas we had our first full time employee.
An old style Heidelberg Letterpress was our first expansion and allowed for numbering and die-cutting, then a second small press and a new paper cutter.
In 1982, I purchased an old 26” Harris Press at an auction (I was the only bidder), then we had to tear out a wall to get it in and put braces in the basement to hold it up. Every time a train passed by our plant, it shuts itself off.
By 1984 we had taken over the entire ground floor of that building, installed a GTO Heidelberg press for top quality work and cleaned up the basement for our typesetting department – which at that time consisted of old style photo type that you cut and pasted with wax and dirty fingers, and lines drawn and redrawn with rapidograph pens.
Although we had done a few small colour jobs on the old equipment, our first big full colour job on the new Heidelberg press was a calendar for the Brockville Chamber of Commerce. 13 colour photos, the colour separations came from Hadwin Graphics in Ottawa and cost us over $5,000. Today they are simply imported from a good digital camera, at no cost.
In 1985 I saw the first Mac Plus computer and bought it. For computer addicts, it had an 8” black & white screen, 1 Meg of RAM, a 35 Megabite external hard drive, which I was assured was all we would ever need, and a black ink laser writer, all for $15,000. Then I found that when I started sending jobs to the Mac for typesetting I received messages back from my staff saying, "We can’t do that”. I soon found myself back in typesetting saying "why not? The book says you can!” Pretty soon I had learned how to run a MacIntosh.
In 1986 at a Print show in Toronto, I saw a Mac running a Linotype Imagesetter, computer to film. I bought that imagesetter within six months. Thank God for that move, for along with constant updating in the computer room, that machine kept us one step ahead of everyone in this area right up until we switched to direct-to-plate.
When the first Mac arrived we had 6 employees in typesetting, camera and plate-making. We now have 3 employees doing that same job for at least triple or more the amount of work, but overall there are more employees.
Printing is one of the most competitive businesses in the country. There were three other printers in town when we opened, all gone now, and there were also seven others that opened and are now gone during that same period.
From 1976 to my retirement in 1997 we had many good years and a few bad ones. However, no matter how bad, no employee ever missed a paycheck and over that period we had only two years where our sales were actually lower that the previous year. Our average sales increase for the period was a little over 17% per year.
I am a firm believer that the customer is always right, even when he is wrong. And we have been known to re-run a few jobs rather than argue with the customer over who made the mistake. We printed the Leeds County Plowing Match program again this year – we did that job for the first time in1977.
Phillips Cables became our best customer in the early years with black & white forms, but by the time they closed we had switched to doing their gold foil embossed stationary for Toronto head office and the last job we did for them was a catalogue for their new head office in West Nyak NY (Carol & I of course had to deliver that one) after which that company was sold again.
But always I had to explain to the plant people that YES, our customers really do need that job yesterday.
Here’s to Henderson Printing and the next 35 Years…….
Lyle Henderson
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