Create Your Personal Calendar | Henderson Printing - Graphic Design, Printing & Web Design

April 2014

It's not you, it's your files

Not all files are created equal 

If you've spent any time with our customer service reps at Henderson lately, I'm sure you've noticed that we take great pride in seeing your creative projects executed well. We take the time to really listen to your design or print ideas and we work with you to discuss a variety of options that will help you keep your costs down without sacrificing quality.


That is what makes delivery day so satisfying for us. We get to see all that hard work on your finished product, whether it be a one page brochure or a four hundred page catalogue, finally packed carefully for delivery into those white Henderson boxes. Itís the sign that we have successfully completed another great product. It signals another happy client.


I would like to say that every print piece is produced without a hitch and that there are no bumps on the road each time we load a delivery truck, but thatís just not the case. Not every project soars through our production process.


The most common reason for this is that we occasionally receive Ďsuppliedí design files that really aren't up to professional standards. They have common missing ingredients necessary for a printing press and the final quality gets affected. I can touch on some of the specifics with another post. For this discussion, itís important to understand that not all the files we get meet the standards for print. Trying to fix a Ďsuppliedí file can sometimes cause us more work then if we were to just design something else from scratch.


If you think about it, it is easy to understand this trend because more and more people have access to design programs and apps. But while itís true that there are a lot of people now who can create designs for tablets and for computer monitors, the art of transforming that composition into a design that can be printed to the best quality is a different skill. Professional printing is a different animal.


Please donít misunderstand the spirit of what Iím saying. Iím not saying that the designer you having working on your current event poster isnít creative and doesnít have a skillful eye for design. They probably do. However, just because someone can adequately create a Facebook event cover image, that doesn't mean they fully understand commercial printing standards and should prepare your next brochure.


This is where our expertise can come in. We can help if we are involved in your creative process soon enough. Ideally we hope to be your graphic designer with every project. But if you do have someone else you are working with, then let us assist by giving recommendations and advice so that we can save you stress and ultimately, money.


In our next blog post we will tackle the three most common mistakes people make when supplying us with 'finished' design files. But for now, we simply want to encourage you to consult with us when your next creative idea is about to be tackled so that the mistakes are minimized and you are satisfied with the final product.


We can also work with your designer by educating him or her so that they can produce the quality that you desire. You may be working with someone who has great potential but just lacks some of the experience and knowledge necessary for this industry. We can help anyone who is teachable. Many people who have an interest in graphic design have the right intentions but just need some advice and encouragement to improve. 


Itís important to be careful. If youíre partnering with a designer that you have little experience with just to save a couple dollars, then consider connecting with us about how to ask the right questions before you get started. Otherwise, you might end up paying more, waiting longer, and not end up getting the quality you really want. 


Many people love to design. But not all files are created equal.


Thanks for reading,

Dwayne


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Why would a Printing company do Video?


Henderson Video Solutions

 

So a printing company is doing video?

 

Yes we are!

 

What's exciting about this new service is that we have the ability to do it well. We aren't just adding something new for the sake of saying that we can do it. We have asked the right questions, found the right partners and delivered quality videos. For years we have been helping businesses with a variety of print, web and graphic design services, and now it's time to help people create great videos! 

 

If you are still asking yourself why you should consider letting us help you with your video then I would like to give you three great reasons:


1. Our video packages are easy to understand.


When we asked around we found that most people had difficulty understanding how much a video would cost and what they were really getting for their money. Understandably, many who offer video services haven't quite nailed down how long a video takes to develop; the reality is that it takes a good time investment to prep, shoot, edit, re-edit and deliver a great video. We overcame this challenge by creating easy-to-understand packages with defined deliverables. Have a look at our packages here.


2. Professional standards are expected.


Our video production services work because we have partnered with professionals who know how to get the job done right. Every video includes a dedicated producer and videographer, unscripted and authentic interviews if requested, engaging shots of your business in action, music, graphics and post production efforts. We want it to look great!


3. You will get to see your video in 14 days!


The last hurdle that we had to overcome, if we were serious about helping people with video, was being able to deliver a quality video in a timely fashion. Videos can take a long time to piece together well. But we have a dedication, with each standard video package, to show you your exciting new video in 14 days. We think that's pretty good.


Final thoughts


So if you are considering doing a video, give us a call or send us an email. If you are still wondering why you and your company should do a video, consider these stats showing why video sells!

 

Actors with mullets cost extra!




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